Microdrama series preview
The Intake
Official Selection, Neu Wave AI Film Festival 2026
A vertical preview of our original microdrama series.
Watch the preview →UK market entry for international microdrama platforms
Microdrama marketing for apps launching in the UK
We help international vertical drama platforms acquire, localise for and retain British viewers.
Book a UK market-entry auditSee servicesWhat is microdrama marketing?
Microdrama marketing is the promotion of short, vertical, episodic drama series and the apps that stream them. It covers user acquisition on TikTok and Instagram, trailer and ad localisation, creator campaigns and retention work that turns free viewers into paying, returning ones. We do this for platforms launching in the UK.
Why the UK
54%
of UK microdrama users are men, compared with 50% in the US.
Source: Omdia Consumer Research, April 2026
Oct 2026
Channel 4 commissioned its first vertical drama series, The Guest List, in partnership with Sol de Janeiro.
Source: Channel 4
Three problems we solve
1. Audience acquisition
Reaching UK viewers efficiently on TikTok, Instagram and through creators, without wasting budget on creative that was built for another market.
2. Localisation
Trailers, ads, titles and store pages adapted for British tone, humour and expectations.
3. Retention
Converting free viewers into paying, returning ones through better hooks, episode sequencing and offers.
Services for platforms and apps
Start with an audit, then scale what works. Advertising spend and creator fees are billed separately.
Start here
UK Market-Entry Audit
A fixed-scope review of your UK opportunity: audience fit, genre and catalogue, store and ad creative, pricing and a prioritised 90-day plan.
From £2,500
UK market-entry strategy
Positioning, launch sequencing, channel mix and budgets for entering the UK.
From £3,000–£7,500 per project
Trailer and ad localisation
Re-cutting, re-voicing and re-writing trailers and ads so they land with British viewers.
From £1,500–£5,000 per project
TikTok/Instagram user-acquisition management
Campaign set-up, creative testing and optimisation on the platforms where UK viewers discover series.
From £2,500–£6,000 per month
UK creator and influencer campaigns
Sourcing, briefing and managing UK creators to drive installs and episode starts.
From £2,000–£8,000 per campaign
UK audience research and genre testing
Testing which genres, hooks and price points work for UK viewers before you scale.
From £2,500–£6,000 per project
Full UK growth management
Ongoing management of UK acquisition, localisation and retention as one programme.
From £5,000–£12,000 per month
Prices are indicative starting points, exclusive of VAT where applicable. Advertising spend, creator fees and third-party costs are billed separately.
Featured programme
UK Male Audience Growth Lab
Men are the majority of UK microdrama users, according to Omdia. We help international apps test crime, suspense, action and comedy for that audience through localised trailers, paid social and audience research, so you can find out what works before committing larger budgets.
Ask about the LabHow a pilot works
UK Market-Entry Audit
We review your catalogue, creative and UK opportunity and agree a pilot plan. From £2,500.
30-day UK acquisition pilot
We run localised creative and paid social in the UK and report what works. Service fee £3,000–£5,000; you fund advertising directly.
Monthly growth retainer
If the pilot earns it, we scale acquisition, localisation and retention on a monthly basis.
Also for UK brands, agencies and producers
We also help UK brands (beauty, fashion, travel, retail), advertising and branded-content agencies (including white-label), production companies and creators use vertical storytelling.
- Strategy & market-entry consultationFrom £750–£1,500
- Branded microdrama concept & creative developmentFrom £1,500–£3,500
- Vertical series marketing & distributionFrom £1,000–£2,500 / month
- AI-assisted microdrama pilot productionFrom £3,000–£8,000
- UK market-entry package for overseas brandsFrom £2,500–£5,000
Production, advertising and third-party costs are quoted separately.
Portfolio & work
Selected work from Microdrama.Marketing.
Branded microdrama
VincyMoss: Origin
A branded story where the product is the protagonist.
Watch the film → · vincymoss.comFrequently asked questions
What is microdrama marketing?
Microdrama marketing is the promotion of short, vertical, episodic drama series and the apps that stream them. It covers user acquisition on TikTok and Instagram, trailer and ad localisation, creator campaigns and retention work that turns free viewers into paying, returning ones. We do this for platforms launching in the UK.
How do microdrama apps grow in the UK?
Usually through paid social on TikTok and Instagram, UK creator campaigns and trailers localised for British viewers, followed by retention work on hooks, episode sequencing and offers. We recommend starting with an audit and a 30-day pilot before committing larger budgets.
How much does a UK market-entry audit cost?
Our UK Market-Entry Audit starts from £2,500. A 30-day UK acquisition pilot has a service fee of £3,000–£5,000, with advertising funded directly by the client. Prices exclude VAT where applicable.
Who watches microdramas in the UK?
According to Omdia, the UK had 8.2 million monthly microdrama users in 2025, the most in Europe. Omdia Consumer Research from April 2026 found that men make up 54% of UK microdrama users, compared with 50% in the US.
What is vertical drama?
Vertical drama is scripted drama filmed in a 9:16 portrait format for phones, usually released as short episodes of a few minutes or less. The terms vertical drama, microdrama and short drama are often used interchangeably.
Do you work with brands as well as apps?
Yes. Our main focus is international microdrama platforms entering the UK, but we also help UK brands, advertising agencies, production companies and creators with branded microdrama strategy, creative and distribution.
Do you work with US clients?
US and international clients are served by our sister site, Microdrama.Marketing. MicrodramaMarketing.co.uk is the UK division and focuses on the British market.
How do I get started?
Send an enquiry through the form on this page with your platform, current markets and goals. We reply within two working days.
Book a UK market-entry audit or consultation
Tell us about your project and we'll reply within two working days.